LET’S MAKE THIS BRIEF

LAUNCH LIKE A ROCKET

Sites like 99Designs have done incredibly well for freelancers. They allow people looking for solutions to find people with the answers. And while 99Designs is solely in the world of graphic design, a myriad of other services are available across the web giving users the ability to find writers, web designers, and producers. (Think sites like Fiverr and UpWork.) But how does this model translate into the advertising/marketing world? And how can clients get a full campaign package, not just a one-off?

Imagine the CMO of a CPG business needs to launch a new product. They'd normally pitch their agency of record, have it travel through the inner workings of the firm, and then receive a few options at the other end. But with the Rocket & Sparks, they can cast a much wider net.

This same CMO can post a creative brief on Rocket & Sparks, tag it with a few descriptive words, post a budget, and see who bites. On the other end, creatives looking to work on something can view the brief and submit concepts for it. The CMO reviews the submission, views the profile of the creator(s) to see their past work, selects the one submission they like best, and they work with the writer, designer, or both to make revisions and get it ready for launch. The client gets exactly what they wanted without having to deal with the grinding gears of an agency, and the creative team gets well paid for their idea.

WELCOME TO THE ROCKET OPTION

The Rocket solution puts all of the initial control into the hands of the clients, without the need for distillation from agency-side account teams. It also allows for direct contact with the creative team so that both sides can share their opinions and get real-time feedback. It's low-friction but high-reward.

A common complaint from clients is that concepts can get stagnant and dull, but with Rocket, every campaign will feel fresh and cutting-edge by having new creative geniuses breathe life into it from around the globe.

BLAST YOUR IDEAS INTO THE STRATOSPHERE

Rocket & Sparks makes it easy (and dare we say, fun) to put a creative brief together and send it out for creatives across the world to ideate on.